For many years, Beneath the Tangles has existed without any key visual to represent it. This approach served the site well, as Beneath the Tangles has always been treated as a medium for community and conversation, not about “branding” in the business sense. A centralized visual element, like a logo, is not something to be taken lightly. It is meant to communicate an organization’s mission and name without compromising itself simply for visual appeal, and it is also something meant to last: A logo that changes often represents its organization as well as a person who changes often (read: not very well!).
But after all these years, as Beneath the Tangles has burgeoned, our social media presence has expanded, and our desire to engage even more readers has grown, we have both realized the need and developed the resources to create a simple, yet meaningful visual to represent everything it is that we do. And that need, in conjunction with more than a month of discussion among the staff and work among several artists, has resulted in the image that you see below.
Although you have probably noticed our new logo on the site and on our Facebook and Twitter pages, I’d like to take just a few moments of your time to break down just why we elected to use this logo and the profound symbolic significance that it has to what we do.
BTT. The first element of our new logo is its resemblance to the letters, “BTT,” standing for Beneath the Tangles. This easily communicates who we are at the most basic level.
Japan. The second element of this logo is the red circle placed behind. One will immediately note its similarity to the modern Japanese flag, which implies our heavy emphasis on Japanese content. Furthermore, the “BTT” mentioned above actually together create a Chinese character (kanji/漢字) used in the Japanese language, sen (阡), which will be explained in further depth below.
Faith and Religion. It is no secret that Beneath the Tangles is a Christian organization. This is emphasized visually by the cross highlighted in the bottom right portion of the character used in the logo (阡). However, at an even deeper (and perhaps more meaningful level), this character is used as an alternate method of writing another sen (千), which means “1,000”. In the Christian faith, this number holds special significance because of its symbolic, ancient meaning of eternity and the millennial reign of Christ (which holds numerous interpretations among various theological schools of thought, but is nonetheless deemed of the utmost importance within Christianity).
We are very excited to share this new design with you, and we hope that you can grow to appreciate the meaning that it holds here at Beneath the Tangles!
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13 thoughts on “What’s In a Logo?”
Thanks for the explanation for the logo. I know I & the rest of us writers here heard a lot of the discussion, it’s nice to see it all in one place for our readers!
New logo is fresh and intricately ingenious! Blessings, fam.
So glad you like it!
New logo looks nice.
Snazzy new logo! Love the colors and design.
We’re very proud of it, too!
First Funimation gets a new logo, now YOU GUYS get a new logo?! WOW…at least your logo has a multitude of meanings. Funimation is just white text on a purple background with a creepy smiling “O”. Very creepy.
In any case, very nice logo signifying new beginnings for your site!
Haha, I didn’t even know about Funimation’s new logo until I checked it out because of your comment!
Glad our logo isn’t creepy 😉
[…] anime blog Beneath the Tangles has a new logo. I love hearing about how other bloggers work behind the scenes, and I especially love the thought […]
It seems like you guys have a defined identity now that you have a logo. I love the crisp red and white combo! Keep up the good work!
Thank you for the compliments, Micah!
Love the logo! Glad we have one, it gives us that official type of stamp. We are here to stay, and I know God will continue to do great things with this ministry, as that what I personally see it as. Praying more doors open up this year and the years to come to be a blessing to people here in the USA, Japan and around the world.